↓Skip to main content

CV

My career path didn’t start in marketing—it started in ocean physics. My love for the ocean and understanding its patterns brought me close to science and programming. I got my hands on MATLAB back in 2005 while studying oceanography in Brazil, and that’s when I realized I was deeply motivated by data and analysis. After moving to Canada in 2009, I decided to pursue a different path, but that analytical foundation stayed with me. It’s what drew me to marketing, data analysis, and PPC advertising years later. And eventually, it led me to where I am now: building AI-powered automations that eliminate the manual work holding teams back.

Career Evolution Timeline #

🤖 Operations Automation Consultant 2023 → Present #

Freelance | Toronto & Remote

Current focus: Building AI-powered automations for small businesses and nonprofits that eliminate repetitive processes and free up teams to focus on what matters.

  • Built grant management workflow for nonprofit that reduced review time from 3 days to same-day turnaround
  • Created AI-powered tax receipt processing system for financial services company that eliminated manual data entry errors and freed up 10+ hours per week
  • Developed Power BI dashboards consolidating disparate data sources for multiple nonprofit clients, enabling data-driven decision making
  • Automated operational workflows using n8n that cut manual processes by 60% across client organizations

Key learning: The best automation isn’t the most sophisticated—it’s the one that actually gets used and solves a real problem.

🎨 Operations Manager 2023 → 2025 #

Qrious Eye Studio | Remote

The Startup Operations Foundation

  • Built operational infrastructure from scratch for design studio serving home textiles industry
  • Created B2B lead generation process targeting textile manufacturers that produced consistent pipeline of qualified prospects
  • Developed SOPs and internal workflows that brought structure to previously ad-hoc operations
  • Established marketing strategy that increased brand visibility in competitive market

Critical transition: Moving from managing existing systems to building operational foundations from zero—learning what actually needs to be documented versus what just needs to work.

📊 Paid Ads Manager 2022 → 2023 #

Seller Interactive | Remote

The Scale Operations Challenge

  • Led operations for 35-person team managing Amazon PPC campaigns across 400+ client accounts
  • Created standardized workflows and SOPs that brought consistency to chaotic operations and made team performance trackable
  • Built dashboards to monitor team KPIs and account performance, providing visibility into what actually mattered
  • Reduced client escalations by streamlining communication and addressing operational issues before they became fires

Foundation building: Learned that at scale, clarity beats cleverness. The best process is the one everyone can follow consistently.

🔍 Data Strategist 2021 → 2022 #

AsteroidX | Toronto

The Data-Driven Operations Period

  • Developed data-driven strategies to optimize PPC campaigns and operational workflows for Amazon brands
  • Worked cross-functionally to align processes with business goals and identify efficiency improvements
  • Analyzed campaign performance and provided recommendations that stakeholders actually implemented

Core skills development: Learning to translate data into action—not just identifying problems but designing solutions people would actually use.

💰 PPC Amazon Advertising Manager 2020 → 2021 #

Buy Box Experts | Remote

The Client Portfolio Management Phase

  • Managed advertising strategy and budget allocation for portfolio of Amazon brand clients
  • Optimized campaigns based on performance data and communicated results to clients regularly

Key learning: Every client’s business is different—cookie-cutter approaches fail. Understanding the actual business problem is more important than knowing the platform.

🎯 SEO Campaign Manager 2017 → 2020 #

Yellow Pages Group | Toronto

The Digital Marketing Foundation

  • Built digital marketing strategies for SMBs focused on generating qualified traffic and leads
  • Analyzed website performance using Google Analytics and SEMrush to identify optimization opportunities
  • Learned how small businesses actually operate and where they struggle with operations

Academic grounding: First exposure to the operational chaos of small businesses—watching talented owners drowning in admin work planted the seed for everything that came after.

🎓 Education & Continuous Learning #

Data Science Program • Brainstation February 2019 → May 2019

Learned Python, SQL, data visualization, and statistical analysis

BSc Oceanography • Centro Universitário Monte Serrat, Santos, Brazil January 2004 → December 2008

Foundation in scientific methodology and systematic thinking

Intern • LADO (Ocean Dynamics Laboratory), University of São Paulo 2005

Early exposure to data analysis and programming (MATLAB)

Self-Taught: n8n automation, AI integration, workflow design, API development

Most of what I use daily, I learned by building real projects for real clients

🛠️ Technical Skills #

Automation & Integration n8n, Make.com, Zapier, API integrations, webhook configuration

Data & Analytics Power BI, Tableau, SQL, Python, Excel, Google Analytics

AI & Document Processing Claude API, LLM integration, document OCR, data extraction

Project & Workflow Tools Monday.com, Airtable, Notion, Jotform, Google Workspace

Languages English (Fluent), Portuguese (Native)